Media Training Saudi Arabia for CEOs, Spokespeople and Senior Leaders
Saudi Arabia's senior leaders are operating in one of the most scrutinised and rapidly evolving business environments in the world. The ability to communicate with clarity, authority and cultural intelligence — in Arabic and in English, to domestic and international audiences — has never been more important.
Mayfair Media provides executive media training in Saudi Arabia for CEOs, ministers, government spokespeople and senior leaders across financial services, energy, real estate and the corporate sector. Our trainers are Greg Tanner and Sarah Forster — veterans of Bloomberg, BBC, Sky News and ITV News, with more than 40 years of combined experience at the highest levels of international broadcast journalism and a deep familiarity with the Kingdom's media landscape and major business events.
We work with clients across Riyadh, Jeddah and Dhahran, travelling from our Dubai base to deliver sessions on-site at your offices or at a location of your choosing. We have worked with organisations ranging from global financial institutions and government-owned energy companies to real estate giants and multinational corporations operating across the Kingdom.
Saudi Arabia's economic transformation has placed its business and government leaders under an unprecedented level of international media attention. Whether you are speaking to Bloomberg, the Financial Times, Al Arabiya or an audience of global investors, your ability to communicate your message under pressure will shape how your organisation — and the Kingdom — is perceived.
What happens in a session
Every programme is tailored to the individual, the organisation and the specific media environment they are likely to face — whether that is a Saudi domestic platform, an international broadcaster or a major global conference.
Message Development
Before any camera is switched on, we work with you to sharpen your key messages, identify vulnerabilities and develop clear, concise answers that hold up under scrutiny. We think like journalists — because we are journalists.
Realistic Interview Simulation
We put you in front of a camera and conduct a genuine simulated interview — calibrated to the specific pressure and format of the environment you will face, whether domestic or international, Arabic or English language.
Playback and Detailed Coaching
We review the footage together — examining body language, composure, message clarity and delivery. This is often where the biggest shifts happen. Clients see exactly how they come across on camera, often for the first time.
Practical Techniques That Stay With You
We give you specific, repeatable methods for handling difficult questions, bridging to your key messages and recovering when an interview moves in an unexpected direction — skills you can deploy instinctively, under pressure, without thinking.
Built around the moments that matter most
We prepare senior leaders in Saudi Arabia for the full range of high-stakes communication environments — from international broadcast to domestic Arabic-language media and major global conferences.
International Broadcast
Bloomberg, CNBC, CNN, the BBC and the Financial Times. Saudi Arabia's senior leaders are regularly in front of international media. We prepare you to communicate your story clearly and confidently to a global audience.
Arabic-Language Media
Al Arabiya, MBC, Al Ekhbariya and other domestic Saudi platforms. We prepare spokespeople for the specific demands of Arabic-language broadcast — culturally, editorially and technically.
Crisis Communications
Reputational incidents, regulatory scrutiny, operational emergencies. In an environment of intense international and domestic attention, the quality of your crisis communication can define your organisation's standing for years.
Energy & Industry
Leaders in Saudi Arabia's energy sector face some of the world's most demanding financial and political media. We prepare spokespeople to handle complex, technical subjects with authority and clarity across both broadcast and investor audiences.
Global Conferences
Future Investment Initiative, Davos, CERAWeek and other high-profile platforms where Saudi leaders are expected to represent the Kingdom's economic direction to an international audience. Panel performance, keynote delivery and media appearances all require specific preparation.
Government & Sovereign
Ministerial communications, sovereign fund announcements and public policy messaging that must be delivered with precision to domestic and international stakeholders simultaneously.
Training in English and Arabic
For Saudi leaders, the ability to communicate with equal authority in both Arabic and English is rarely optional. Domestic audiences, international investors and regional media all bring distinct expectations — and a message that lands powerfully in one language needs careful calibration in another.
Mayfair Media works with senior Arabic-language broadcast journalists to deliver media training in Arabic to exactly the same standard as our English-language programmes. We can offer fully bilingual sessions, dedicated Arabic-language coaching or parallel-track preparation for leaders who operate across both environments.
Trainers who sat on the other side of the camera
Most media training is delivered by communications professionals or former PRs. Ours is delivered by people who spent decades inside major international newsrooms — producing interviews with heads of state and senior executives, deciding which clips made the cut, and watching spokespeople succeed and fail under real pressure.
We have covered Saudi Arabia's biggest economic stories and attended its most prominent business events. We understand the specific context in which its leaders are being asked to communicate — and what international media are really looking for when they arrive in Riyadh.
We know what international journalists expect from Saudi spokespeople — and where those interviews most commonly go wrong.
We understand the demands of communicating across English and Arabic-language media simultaneously.
We have direct experience of Saudi Arabia's major business events and the media environments that surround them.
We have prepared leaders across financial services, energy, government and real estate for the moments that define reputations.
Media training across the GCC
Based in Dubai, we travel regularly across the region to deliver executive media training wherever our clients need us.
