Media Training Qatar | Executive Coaching in Doha for Senior Leaders
Qatar is home to some of the world's most influential media organisations, sovereign investment vehicles and energy companies. Its senior leaders operate under a level of international scrutiny that demands the highest standard of media preparation — in Arabic and in English, to domestic and global audiences alike.
Mayfair Media provides executive media training in Qatar and Doha for CEOs, government spokespeople and senior leaders across financial services, energy, real estate and the wider corporate sector. Our trainers are Greg Tanner and Sarah Forster — veterans of Bloomberg, BBC, Sky News and ITV News, with more than 40 years of combined experience at the highest levels of international broadcast journalism.
Qatar's position as a global media hub — home to Al Jazeera in both its English and Arabic formats — creates a uniquely demanding environment for spokespeople. Whether you are preparing for an Al Jazeera interview, a Bloomberg appearance, a major international conference or a sensitive government briefing, the preparation needs to match the platform.
Based in Dubai, we travel to Doha to deliver sessions on-site at your offices or at a location of your choosing. Every programme is built around the individual, the organisation and the specific communication environment they face.
What happens in a session
Every programme is tailored to the individual, the organisation and the specific media environment they are likely to face.
Message Development
Before any camera is switched on, we work with you to sharpen your key messages, identify vulnerabilities and develop clear, concise answers that hold up under scrutiny. We think like journalists — because we are journalists.
Realistic Interview Simulation
We put you in front of a camera and conduct a genuine simulated interview — calibrated to the specific pressure and editorial style of the environment you will face, whether Al Jazeera, Bloomberg, a government platform or an investor audience.
Playback and Detailed Coaching
We review the footage together — examining body language, composure, message clarity and delivery. This is often where the biggest shifts happen. Clients see exactly how they come across on camera, frequently for the first time.
Practical Techniques That Stay With You
We give you specific, repeatable methods for handling difficult questions, bridging to your key messages and recovering when an interview moves in an unexpected direction — skills you can deploy instinctively, under pressure, without thinking.
Built around the moments that matter most
We prepare senior leaders in Qatar for the full range of high-stakes communication environments.
Al Jazeera & Arabic Media
Al Jazeera — in both English and Arabic — is one of the world's most probing broadcasters. We prepare spokespeople for its distinctive editorial approach, its interview style and the specific demands of appearing on one of the most watched channels in the Arab world.
International Broadcast
Bloomberg, CNBC, CNN, the BBC and the Financial Times. Qatar's senior leaders are regularly in front of international media. We prepare you to communicate your story clearly and confidently to a global audience.
Sovereign & Investment Communications
Leaders representing Qatar's major sovereign and investment institutions face some of the world's most forensic financial media. We prepare spokespeople to communicate complex investment positions with clarity, authority and appropriate discretion.
Energy & LNG
Qatar's position as one of the world's leading LNG producers places its energy sector leaders under sustained international media attention. We prepare spokespeople for technically demanding interviews with financial and specialist energy media.
Crisis Communications
Reputational incidents, regulatory scrutiny, geopolitical sensitivity. Qatar's leaders operate in a complex international environment. We help them stay composed, credible and in control when it matters most.
Major Events & Conferences
Doha Forum, Qatar Economic Forum and other high-profile platforms where leaders are expected to represent the country's economic and political direction to an international audience of media, investors and policymakers.
Training in English and Arabic
Qatar is home to some of the Arab world's most influential broadcast journalism. The demands of communicating effectively to an Arabic-language audience — particularly on a platform as rigorous as Al Jazeera — are distinct from those of English-language international media, and require specific preparation.
Mayfair Media works with senior Arabic-language broadcast journalists who deliver media training in Arabic to exactly the same standard as our English-language programmes. We can offer fully bilingual sessions, dedicated Arabic-language coaching or parallel-track preparation for leaders who operate across both environments.
Trainers who understand Qatar's media environment
Most media training is delivered by communications professionals or former PRs. Ours is delivered by people who spent decades inside major international newsrooms — the same newsrooms that send journalists to Doha to cover Qatar's biggest stories.
We understand Al Jazeera's editorial approach, the expectations of international financial media covering Qatar's sovereign and energy sectors, and the specific communication pressures facing the country's senior leaders on the global stage.
We know how Al Jazeera — English and Arabic — approaches interviews and what it expects from spokespeople.
We understand the specific demands on Qatar's sovereign, energy and investment sector communicators in international media.
We offer English and Arabic-language training to the same standard, delivered by senior broadcast professionals.
We have prepared leaders across financial services, energy and government for the moments that define reputations.
Media training across the GCC
Based in Dubai, we travel regularly across the region to deliver executive media training wherever our clients need us.