Media Training Abu Dhabi for CEOs, Spokespeople and Senior Leaders
Abu Dhabi sits at the centre of some of the region's most consequential business, government and energy conversations. The leaders who shape those conversations need to be able to communicate with precision, authority and composure — in English, in Arabic, and under real pressure.
Mayfair Media provides executive media training in Abu Dhabi for CEOs, ministers, government spokespeople and senior leaders across financial services, energy, real estate and the wider corporate sector. Our trainers are Greg Tanner and Sarah Forster — veterans of Bloomberg, BBC, Sky News and ITV News, with more than 40 years of combined experience at the highest levels of international broadcast journalism.
We have worked with clients ranging from global financial institutions and government-owned energy companies to real estate giants and multinational corporations. Every session is built around the environment the individual will actually face — not a generic training template.
Based in Dubai, we travel regularly to Abu Dhabi and deliver sessions on-site, at your offices or at a facility of your choosing.
What happens in a session
Every programme is tailored to the individual, the organisation and the specific media environment they are likely to face.
Message Development
Before any camera is switched on, we work with you to sharpen your key messages, identify vulnerabilities and develop clear, concise answers that hold up under scrutiny. We think like journalists — because we are journalists.
Realistic Interview Simulation
We put you in front of a camera and conduct a genuine simulated interview — calibrated to the pressure and pace of the environment you will face, whether that is Bloomberg, Al Arabiya, Sky News Arabia, a government press conference or a high-stakes internal briefing.
Playback and Detailed Coaching
We review the footage together — examining body language, composure, message clarity and delivery. This is often where the biggest shifts happen. Clients see exactly how they come across on camera, frequently for the first time.
Practical Techniques That Stay With You
We give you specific, repeatable methods for handling difficult questions, bridging to key messages and recovering when an interview moves in an unexpected direction — skills you can deploy instinctively, under pressure, without thinking.
Built around the moments that matter most
We regularly prepare clients for high-stakes environments across broadcast, corporate and government settings in Abu Dhabi and across the UAE.
Live Television
Bloomberg, CNBC, CNN, Al Arabiya, Sky News Arabia and Abu Dhabi-based broadcasters. We prepare you for the pace, the format and the questions you hope you won't be asked.
Financial & Investor Media
Earnings commentary, investor briefings, market-sensitive announcements and analyst calls where precision matters and ambiguity is never an option.
Crisis Communications
Reputational incidents, regulatory scrutiny, operational emergencies. We help you stay composed, credible and in control when the pressure is at its highest.
Government & Policy
Ministerial briefings, press conferences, public policy announcements and stakeholder communications where authority and message discipline are equally important.
Energy & Industry
Senior leaders in Abu Dhabi's energy and industrial sectors face intense scrutiny from specialist financial and broadcast media. We prepare spokespeople who can communicate complex subjects with clarity and confidence.
Panels & Conferences
ADIPEC, Abu Dhabi Finance Week, Cityscape and other major regional platforms where performing in front of a live audience and a camera simultaneously is a real and recurring demand.
Training in English and Arabic
For many leaders in Abu Dhabi, the ability to communicate effectively in Arabic — in addition to English — is not optional. Whether you are preparing for Al Arabiya, Sky News Arabia or an Arabic-language government platform, the demands are distinct and the stakes are just as high.
Mayfair Media works with senior Arabic-language broadcast journalists who deliver media training in Arabic to the same standard as our English-language programmes. We can offer fully bilingual sessions or dedicated Arabic-language coaching depending on your requirements.
Trainers who sat on the other side of the camera
Most media training is delivered by communications professionals or former PRs. Ours is delivered by people who spent decades inside major international newsrooms — deciding which clips made the cut, formulating the difficult questions, and watching spokespeople succeed and fail in real time.
After more than 18 combined years living and working in the UAE, we also understand the region's media landscape, its cultural expectations and the specific pressures facing leaders in Abu Dhabi's most prominent sectors.
We know what questions journalists prepare — and the follow-ups they don't tell you about.
We know how producers choose clips — and what makes a soundbite land or get left on the cutting room floor.
We understand the GCC media environment — English and Arabic, broadcast and digital, local and international.
We have prepared leaders across financial services, energy, government and real estate for the moments that define reputations.
Media training across the GCC
Based in Dubai, we travel regularly across the region to deliver executive media training wherever our clients need us.
