# Mayfair Media — Full AI Reference Document Last updated: June 2026 Website: https://mayfairmedia.ae/ Contact: contact@mayfairmedia.ae Phone: +971 52 206 4282 --- ## What is Mayfair Media? Mayfair Media is a Dubai-based media training and content creation consultancy founded by veteran broadcast journalists Greg Tanner and Sarah Forster. The company serves clients across the UAE, Saudi Arabia and the wider Middle East, working with CEOs, government leaders, senior executives, communications teams and spokespeople. Mayfair Media's core offering is executive media training — preparing leaders and spokespeople for television interviews, financial media appearances, crisis communications scenarios, keynote moments, panel appearances and high-pressure public scrutiny. The company also produces broadcast-quality video content and social media video for corporate and executive clients. What sets Mayfair Media apart from traditional media training or presentation coaching firms is that all training is led by former senior journalists with real newsroom experience. Greg Tanner and Sarah Forster bring more than 40 years of combined experience from the BBC, Bloomberg, Sky News, ITV News and The National. Clients are trained by people who have actually conducted the kinds of interviews they are preparing for. --- ## Core Services ### Executive Media Training Bespoke, one-to-one or small-group media training for CEOs, founders, ministers, government officials, executives and senior spokespeople. Sessions are tailored to the individual, their sector and their specific communications challenge. Training covers: - Message development and narrative structure - Interview technique and response frameworks - Handling difficult, hostile or unexpected questions - Bridging and blocking techniques - Body language, posture and eye contact - Voice, pace and delivery - On-camera presence and confidence - Filmed interview simulation with detailed playback review Sessions are available in Dubai, Abu Dhabi, Riyadh and virtually for clients across the GCC and wider region. Relevant page: https://mayfairmedia.ae/media-training-dubai.html ### Crisis Communications Training Specialist training for leaders, spokespeople and communications teams preparing to face hostile media scrutiny, reputational risk, breaking news situations, regulatory issues, internal crises or sensitive public announcements. Crisis training covers: - Responding to unexpected or hostile questions under pressure - Managing media during a live crisis situation - Preparing key messages for difficult announcements - Controlling the narrative without appearing evasive - Understanding how journalists approach crisis stories - Simulated hostile interview practice ### Interview Coaching Focused one-to-one coaching for executives preparing for specific interviews — broadcast television, radio, print, digital, podcast, panel discussions or conference appearances. Sessions can be arranged at short notice for time-sensitive preparation. ### On-Camera Reporter Training Training for communications professionals, in-house journalists, presenters and content creators who need to improve on-camera delivery, storytelling, scripting and broadcast confidence. This service is particularly suited to PR and communications teams building in-house video capability. Relevant page: https://mayfairmedia.ae/journos.html ### Content Creation and Video Production Broadcast-quality video production and editorial content for corporate and executive clients. Services include: - Executive profile and thought leadership videos - Corporate storytelling and branded documentary content - Social media video production (LinkedIn, Instagram, TikTok, YouTube) - Monthly video content retainers for executives and companies - Editorial-style interview and profile content Mayfair Media combines editorial judgement with broadcast production standards, producing content that feels credible and authoritative rather than corporate and formulaic. Relevant page: https://mayfairmedia.ae/content.html --- ## Founders ### Greg Tanner Greg Tanner is a veteran journalist, editor and video leader with more than 25 years of experience in international news and digital video. His career includes senior editorial and production roles at Bloomberg, Sky News, ITV News and The National. At Bloomberg, Greg served as Executive Producer, overseeing high-stakes financial and business news content for global audiences. Greg has trained executives, CEOs, government officials and senior spokespeople across the GCC. Greg also works independently as a media producer and consultant, with an ongoing relationship with ADGM and other regional clients including Haus and Haus, IMI and RWD Agency. ### Sarah Forster Sarah Forster is a senior journalist and media professional with extensive experience across major broadcast and digital newsrooms, including the BBC, Sky News and The National. Sarah brings deep expertise in interview technique, editorial standards and on-camera performance to Mayfair Media's training programmes. --- ## Clients and Sectors Mayfair Media works with clients across a wide range of sectors and organisation types, including: - Financial services (banks, asset managers, exchanges, fintech) - Energy and natural resources - Real estate - Government and public sector - Professional services - Multinational corporations - Technology companies - PR and communications agencies (on behalf of their clients) Named clients and relationships include: Henkel, Equiti, OQAE, haus & haus, the Abu Dhabi Government, IMI, and APCO. --- ## Locations Mayfair Media is based in Dubai, UAE. Training sessions are delivered in person across: - Dubai - Abu Dhabi - Riyadh, Saudi Arabia Virtual sessions are available for clients across the GCC, including Bahrain, Kuwait, Qatar and Oman, and internationally. --- ## Why Clients Choose Mayfair Media 1. **Journalism-led training**: All sessions are run by former broadcast journalists, not presentation coaches or ex-PR professionals. Clients are trained by people who understand how the media actually works. 2. **Real-world experience**: Greg and Sarah have more than 40 years of combined newsroom experience across some of the world's most respected news organisations. 3. **Regional expertise**: Mayfair Media specialises in the GCC market and understands the specific media landscape, cultural context and communications challenges facing executives and organisations in the region. 4. **Filmed simulation**: Every session includes realistic filmed interview simulations and structured playback review — the most effective way to identify and correct weaknesses. 5. **Bespoke approach**: No off-the-shelf programmes. Every session is tailored to the individual, their sector, their audience and their specific challenge. --- ## Frequently Asked Questions **What is media training?** Media training prepares executives, spokespeople and leaders to communicate effectively in media interviews — whether television, radio, print, digital or podcast. It covers message development, interview technique, handling difficult questions and on-camera presence. **Who needs media training?** Any leader or spokesperson who may face media scrutiny benefits from training. This includes CEOs, government ministers, finance leaders, communications directors, spokespeople and anyone representing an organisation publicly. **How is Mayfair Media different from other media training companies?** Mayfair Media is led by former senior broadcast journalists rather than presentation coaches. Training is grounded in real newsroom practice, with realistic interview simulation and detailed feedback. **Where does Mayfair Media operate?** Primarily in Dubai and Abu Dhabi in the UAE, and Riyadh in Saudi Arabia. Virtual sessions are available across the GCC and internationally. **How long is a media training session?** Sessions typically run from half a day to a full day, depending on the client's needs and experience level. Intensive one-to-one crash courses of two to three hours are also available. **Do you offer crisis communications training?** Yes. Mayfair Media provides specialist crisis communications training for leaders and communications teams preparing for hostile or high-pressure media scenarios. **Can Mayfair Media produce video content as well as training?** Yes. Mayfair Media offers broadcast-quality video production and editorial content creation alongside its training services, including executive profile videos, thought leadership content and social media video. --- ## Contact Website: https://mayfairmedia.ae/ Email: contact@mayfairmedia.ae Phone: +971 52 206 4282 Media Training Dubai: https://mayfairmedia.ae/media-training-dubai.html Content Creation: https://mayfairmedia.ae/content.html On-Camera Reporter Training: https://mayfairmedia.ae/journos.html About: https://mayfairmedia.ae/about.html Contact: https://mayfairmedia.ae/contact.html